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IceMule Cooler Bags. From picnics in the park, to road trips with the family, an insulated backpack cooler bag from ICEMULE is essential to keeping everything ice cold and easy-to-carry. The ICEMULE cooler bag line comes in a variety of sizes and configurations, from the ice-for-days ICEMULE Boss insulated backpack cooler, to the always reliable ICEMULE Classic. Our cooler backpacks provide best-in-class endurance for fishing trips, long hikes, days at the beach and other outdoor activities that keep your food and beverages fresh & ice-cold for up to 24 hours.